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What does all this mean to the marketing and advertising world? Well, perhaps an entirely new pitch altogether. Are we about to market Marlboro Manhattans, Camel Chardonnays? How about Rum and Tangueray Tarletons, whose drinkers would rather drink than fight and menthol Mint Juleps and Winston Wallbangers? If so, will we go one step further and capture filtered or unfiltered or low and high tar drinks as well? I wonder what would happen if you mixed in a little Red Bull, probably a heart-attack.
With winter coming this would be a good idea for the Westfire.......
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